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Xantrex Launches “TECH DOCTOR LIVE!”

Vancouver. B.C., Wednesday, January 11, 2012

As part of its continued commitment to providing educational solutions for electronic enthusiasts while leveraging the latest social media platforms, Xantrex Technology today announced the launch of TECH DOCTOR LIVE! This new online video library housed on the Xantrex YouTube channel complements the previous print-only “Tech Doctor” editorial series which has been supplied to media outlets and partners, to rave reviews.

“We launched the Tech Doctor program two years ago to address common concerns and questions that end-users, installers and DIYers had regarding electronic products and power systems situated aboard boats, trucks and RVs,” said Xantrex Marketing Manager Mitul Chandrani. “Editors and technical writers in multiple industries have been highly complimentary of the content and have utilized this service and reproduced it for their respective audiences, to great success. Due to the positive demand and response generated, we decided to expand the offering on our YouTube channel.”

A wide range of topics have been repurposed for the video channel, with more planned for the future in both print editorial and video applications. Xantrex takes special care to ensure these quality programs focus on education.

“We clearly understand that today’s smart buyer is seeking to become as educated as possible and most turn to the web for research,” added Don Wilson, Xantrex Sales Application Specialist, aka the Tech Doctor. “We made a corporate commitment to serving as an educational resource to our customers and prospects, as well as to the media within the industries in which we operate. The more we can assist in this regard, the more we can satisfy the wants and needs of our customers.”

Besides authoring the Tech Doctor series since its launch, Wilson has delivered multiple presentations and seminars at industry trade and consumer shows for several years. “I’m excited that Xantrex decided to ramp up the program in this manner and based on the feedback received to date, I believe it will be well received by consumers in the markets we serve,” said Wilson.

In addition to TECH DOCTOR LIVE, the past two years have been significant for Xantrex from a marketing perspective. The company has launched a totally re-designed website as well as key social marketing initiatives such as Twitter and YouTube. In addition, Xantrex also launched Xnews, a regular online e-newsletter for customers and prospects which is e-blasted to a growing opt-in trade and consumer database.

To view the Xantrex TECH DOCTOR LIVE, visit www.youtube.com/xantrextechnology. To request print or video editions of Tech Doctor, please email Marketing Manager Mitul Chandrani at mitul.chandrani@xantrex.com.